Now is when all that branding work you have been doing pays off.
- Knowing what makes you indispensable, it's easy to discard the excess baggage.
- Knowing what drives your share of heart, it's easy to be generous.
- Knowing what sets you apart, it's easy to see what brings you together.
If you don't know, there's no time like the present to find out.
As Tom Peters says, you can be distinct or extinct. We are all in the anthropology business. So what's your ROIR--return on investment in relationships?
